Consumer and Business Buyer Behavior 138ĭeveloping Marketing Strategy and the Marketing Mix 6. Marketing Research and Information Systems 5. Strategic Planning and the Marketing Process 34Īnalyzing Marketing Opportunities 3. Marketing in a Changing World: Creating Customer Value and Satisfaction 2. Prentice Hall, Upper Saddle River, New Jersey 07458Ĭontents Understanding Marketing and the Marketing Management Process 1.
Gary Armstrong University of North Carolina
0 kommentar(er)
